Behind the Storage Numbers

By Michael Krieger  |  Posted 2003-07-07 Print this article Print

Commentary: What's really driving the explosive growth in storage? Michael Krieger of Ziff Davis Market Experts takes a look at the results of a recent Storage Buying study for some answers.

While reviewing the results of the just-released ZDME 2003 Storage Buying study, I noticed something was a bit odd. Although the average enterprise has seen storage demand increase, and expects to do so in the future, the percentage of companies that planned to buy specific technologies – such as DAS, SANs, or storage resource management software, seemed a bit low, which was also the case for the last such study we did about a year ago. Well, if people are buying all kinds of storage, which they obviously are, then why arent they planning for it? For many enterprises, unplanned storage purchases are an almost everyday task.
Its all about what drives growth – between the leap in digital content, which can clog email-boxes with scores or hundreds of the same (choose your own – presentation, video clip, executable program, etc), and the desire to keep archives of everything – even mailboxes and instant message streams – whether or not due to government regulation, well, companies are just plum running out of storage for some applications and users.
Over half – 57% of end-users said they had developed new budget ( read unplanned purchase ) for a major storage purchase last year. And in the current economic climate, you can be sure these were critical purchases, not whims. Digital content and archival requirements are just the beginning, though. As even SMB companies seek to enhance their on-line capabilities for customer self-service, better employee information, and data interchange with their suppliers and major customers, the 24 x 7 nature of the internet demands storage systems with higher availability, more redundancy, and better automation and management tools. The move to higher availability levels and better SLAs is a major driver of new storage deployment. For the full story click here
Michael has been involved in various disciplines in the information technology field for more than 25 years. His background and experience in product development, marketing and sales give him a unique perspective on how and why companies succeed in the technology marketplace. Before joining Ziff Davis Market Experts, he was a senior VP for marketing at FutureLink, a large ASP based in Southern California. He previously was VP of marketing for Hitachi Data Systems' server product line, and also was a senior product manager for AST Research's server and data communications product lines.

His entrepreneurial experience includes founding Solution Business Systems, a developer of manufacturing software for IBM midrange systems. He was also VP of product development at Techland Systems, one of the industry's first creators of micro-to-mainframe emulators.

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