EMC Boss Hints at Online Vaulting Strategy

By Chris Preimesberger  |  Posted 2007-02-06 Print this article Print

CEO Joe Tucci says that storage's 800-pound gorilla is planning to expand services to online sometime in 2007.

SAN FRANCISCO—EMC President and CEO Joe Tucci leaked a key bit of information Feb. 6 at a standing room-only press conference at the RSA Security Conference 2007 that a number of EMCs competitors may find very interesting.

EMC, which already sells more storage hardware and software than any single vendor on the planet, is currently researching—and apparently will pursue—an online archiving (called vaulting) service strategy in 2007.
This bit of news may become important to a number of vendors large and small now cropping up in the rapidly growing storage market.
The idea of outsourcing all of a companys data to an online service vendor—especially in the SMB market—is starting to trend up. For example, the Baltimore Ravens last fall turned over all their business and customer data to the care of AmeriVault, and divested themselves of their entire onsite storage apparatus. Now the team pays a monthly fee (per gigabyte of storage) to AmeriVault, which harvests the new data each evening and stores it safely several states away. Yet, the data is completely accessible at any time by the Ravens. Other companies, such as Hewlett-Packard, Comcast, AT&T, CommVault and a number of startups also are in the online vaulting business. If EMC, the 800-pound gorilla of storage, heads into online vaulting, it would be similar to Microsoft moving into basically any IT market. "I disagree with it [online outsourcing] as a trend," Tucci told the packed room of reporters and analysts at the Moscone Center. "I dont think thats the case right now. It is very difficult—and mostly unwise—to separate your servers and your data—especially for large enterprises." Click here to read about EMCs comfortable lead in the worldwide storage software market. However, Tucci said, its another thing to keep a backup copy of your data archived offsite or online with a trusted partner or service. "You can keep a vaulted copy of an archive very safely," Tucci said. "For companies that have to keep e-mail for seven years, for example, data vaulting for backup is good. Comcast, AT&T and Verizon will store rich media for you online ... but theres no market for [large corporations storing everything online] its not going to happen. That paradigm isnt even a little bit feasible." Thats when Tucci leaked the surprise: "You will see EMC playing there [in the online arena] this year," Tucci said. The RSA Security Conference 2007 continues through Friday of this week. Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software.
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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