Why Myshare Is a

By Chris Preimesberger  |  Posted 2007-03-22 Print this article Print

Disruptive Technology"> "Digital home storage needs are growing exponentially, and this trend is creating a real demand for affordable, simple network storage solutions that offer ease-of-use that is similar to that found in common household appliances," said Jerry Kagele, Bell Microproducts president of North American distribution, said in San Jose, Calif.

Myshare is designed as a plug-and-play device—users can simply plug it into a router and begin storing and sharing immediately, the spokesperson said. While other network storage devices require that software be installed on each computer, Myshare does not. A one button feature copies files from another storage device or digital camera directly into a Myshare folder.
Why Myshare is disruptive—especially in the channel
The Hammer Myshare is disruptive to the sales channel in a big way, Toigo said. "Its disruptive and revolutionary in the sense that most distributors in the market are hesitant to go head-to-head with their channel partners," Toigo said. "Bell derives an enormous amount of money from distributing pre-made systems that come out of EMC and folks like that. And now theyre in direct competition with them with their own array products. That is a fundamental shift." Major-name storage vendors typically mark their arrays up tremendously—as much as 3000 percent in some cases, Toigo said. "I think the Bell approach makes a hell of a lot of sense for a lot of reasons—for consumers, its extremely beneficial," Toigo said. "When you look at the cost to manufacture a 20TB array, its about $5,200. When a tier 2 vendor—Im talking about anybody who isnt a three-letter acronym—comes to market with a 2TB array, youre talking about anywhere between $17,000 and $20,000 by the time it reaches the customer. "When a name-brand vendor—with a three-letter acronym—gets a hold of it, you can add a 1 in front of that," Toigo added. Certainly, big-name vendors contend they have better maintenance, support and value-add functionality to go with their higher prices, he said. "The fact of the matter is, at that price point, I can afford to replace the unit with a brand new one if anything were to go wrong," Toigo said. "And the value-add functionality can all be bought from third-party vendors. Its all taking advantage of SATA and SAS standards, which are de facto standards at this point." Click here to read about an entry-level storage system from Dell and EMC. Toigo said he has a client that is a large telecommunications company, and they were complaining recently to him that they have to pay the licenses for all their EMC software, yet they end up using only 10 percent of the functionality. "But they still have to pay the license fees annually—on 100 percent of the functionality," Toigo said. "So when is value-add not adding value? The guy said, You know itd be really great if we could just buy the basic box from a reputable manufacturer, whod then service and support it without any problem, and then we could cobble together, from all the available software out there, those specific functions that we really need. "And thats what this platform [Myshare] allows you to do." Toigo said he never "takes [consulting] money" from companies whose products he analyzes. Myshare, priced at $499, is available now at retail stores, online retailers, and directly from the Hammer Storage Web site. Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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