Affiliates Demand Network On-Demand

By Chris Preimesberger  |  Posted 2008-07-15 Print this article Print

Viewers of NBC Olympic Webcasts will be able to request specific events on demand, if they missed them the first time on the live broadcast-or if they simply want to watch everything on their desktop or laptop computer screens. Everything will be accessible at and

Main event highlights will be available for mobile video devices, including BlackBerrys, mobile phones and iPhones, Adams said.

It's not been a challenge to shoot the raw content, Adams said. The challenge has always been what to do with it.

"We have about 180TB of storage available to us in Beijing. We'll have about 4,000 total hours saved on the system, with about 3,000 or so being broadcast," Adams said.

This is a good example of where things are going in the traditional broadcast business, he said.

"Network broadcasters have always been myopic in how they distribute content; the network structure in this country and pretty much around the world is that way," he said. "The secondary markets are starting to mature, are stuck for content and have now gotten the ear of the old-guard networks that they need to be serviced."

Now all that remains is for the Games to begin and for people to start watching. Hopefully it will all pay off for NBC, which has invested several billion dollars into this 16-day event and hopes to raise its overall ratings as a result.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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