Video Goes Online; Storage Doesnt

By Chris Preimesberger  |  Posted 2006-07-17 Print this article Print

Due to the volume of digital video content being created by broadcast and television networks and independent production facilities, none of it is being stored in online-accessible servers.

Due to the sheer volume of digital video content being created each day by the broadcast and television networks and independent production facilities, all play-to-air content that has been ingested into digital systems is being stored in in-house servers.

But while the content is increasingly being distributed online, virtually none of it is being stored in outside, online-accessible servers.

And its going to stay that way for a while.

"Our content is the family jewels, and we have to safeguard it with our lives," said WGBHs Dave MacCarn, the Boston Public Broadcasting Service stations self-proclaimed chief technologist. "We will outsource it to nobody, at any time. We have all the facilities necessary to handle all our own storage and accessibility. Im sure most other broadcast operations feel the same way."

Other network storage managers expressed similar opinions to eWEEK.

Click here to read more about media giants challenges with storage. Even though research company Gartner recently reported that data generated by businesses—including graphical data, such as video—is growing at an annual rate of 50 to 60 percent year over year, the broadcast industry is satisfied with simply adding more and more SANs (storage area networks) and storage arrays to its existing systems.

However, problems are starting to creep in to the picture.

"Since storage hardware and software itself really isnt the big issue going forward, the bigger problems then become floor space in the data center, [as well as] cooling and power consumption," said Charlie Keiper, senior product manager for BakBones IDP product line, in San Diego.

BakBone makes integrated data protection software for the storage industry.

"These large companies are already thinking ahead as to how they can expand their data centers physically and still be able to get enough power into them to handle future loads," Keiper said.

Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software.
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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