ZDE Report Validates Storage Sector as Healthiest in IT

By Chris Preimesberger  |  Posted 2008-12-09 Print this article Print

Eighty-nine percent of storage survey respondents report that they will either maintain or increase their storage purchasing in 2009. There is reason for most of the storage business to remain confident looking ahead to next year -- despite the free-falls in other sectors of the economy.

Ziff Davis Enterprise, publisher of eWEEK, on Dec. 9 reported survey results indicating that the data storage sector of IT generally remains unblemished by the economic downturn that is zapping most of the U.S. and world economy.

The survey and analysis for the new report, "Outlook for the 2009 Storage Market: An Online Survey of Ziff Davis Enterprise Storage Buyers," provided a validation of sorts for what eWEEK has been reporting in the last few months since the Wall Street and mortgage banking implosion caused the stock market to drop in precipitous fashion at the end of the third quarter.

Generally, large portions of the U.S. economy-especially real estate, general manufacturing, banking, construction and IT manufacturing-have been wracked with layoffs and dour financial reports. Despite this trend, the data storage sector continues to improve its position, with virtually all companies in the disk and tape storage markets-along with surrounding submarkets, such as storage controllers, data center management software and others-reporting increasing sales and revenue over 2007.

The ZDE survey results are in accord with similar market studies published by researchers IDC and Gartner in concluding that the data storage market is the healthiest overall sector in the IT industry.

"Despite the downturn in the macroeconomic conditions, our consensus is that in the short to medium term, storage is the most resistant to macroeconomic changes," IDC storage analyst Benjamin S. Woo told eWEEK on Oct. 16.

There is reason for most of the storage business to remain confident looking ahead to 2009-despite all the free-falls in other sectors of the economy. There is always going to be a need for secure places to house data, and the deluge of bits isn't slowing down anytime soon.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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