Microsoft Drives Mass Adoption of BI by Hiding It
Bill Baker, general manager of SQL Server Business Intelligence at Microsoft, talks up the software giant's latest BI offerings.Bill Baker, Microsoft Corp.s general manager of SQL Server Business Intelligence, thinks few people wake up and say, "Im going to do BI today." Instead, they say, "Im doing my job today." Thats the mass audience Microsoft is targeting with its latest business intelligence offerings, which include new SQL Server Report Packs for Exchange and Business Solutions CRM; Report Builder, a tool that enables simple report creation via a drag-and-drop environment; and Integration Services, which is a rechristened version of DTS (Data Transformation Services) that will reach into nonpersistent data stores such as those found in RSS (Really Simple Syndication) feeds or Web services. Baker sat down with eWEEK.com Associate Editor Lisa Vaas at the PASS (Professional Association for SQL Server) user conference in Orlando, Fla., to refute the common user misconception that enabling end users with report building will crush the infrastructure under a data deluge, and to talk about Microsofts latest BI advances.
Is it a legitimate concern to worry about end users flooding the system with reports after they get their hands on Report Builder?