Addressing Customers Worries

By Lisa Vaas  |  Posted 2005-11-04 Print this article Print

Margaret Lewis, AMDs commercial software strategist, said this addresses something data center customers are particularly worried about: bringing in powerful servers that need a lot of power and cooling. For the financial community in Manhattan, for example, its simply not doable, given the astronomical costs associated with bringing additional power lines into buildings.
"They need to fill computing centers with very efficient power platforms that still give performance they need but fit within the power envelope," she said.
Whereas people have in the past bought high-end, large SMP servers for running critical databases, theres now an alternative in terms of performance, reliability and availability. As Lewis pointed out, its not often that big advancements happen in the database world, but this is one of them. "What I think it will do is make people think about the underlying architecture in data centers," she said. Put that thought on top of the fact that BI has become a crucial part of the enterprise-level database. "What were seeing is the major database vendors such as Oracle and Microsoft are understanding that it isnt just data management anymore," Lewis said. "That users are looking for more than just a backend database. So youre seeing [the vendors] responding." Users stand to benefit with more analysis tools that are easier to use and more tightly packaged with databases. The new, more affordable chips will form an infrastructure to handle data very well, but will also have the CPU power for doing the advanced, now more widely available data analysis. Its the launch of a radically new application platform. Its the launch of Microsofts raid on the enterprise. Its the convergence of high-performance, low-cost chips, a plethora of BI, new manageability features, and plenty more. Finally, its here, and after enterprises have a chance to plug it into production, time will tell if SQL Server 2005 was worth the wait and if it lives up to its heady promise. Check out eWEEK.coms for the latest database news, reviews and analysis.

Lisa Vaas is News Editor/Operations for and also serves as editor of the Database topic center. Since 1995, she has also been a Webcast news show anchorperson and a reporter covering the IT industry. She has focused on customer relationship management technology, IT salaries and careers, effects of the H1-B visa on the technology workforce, wireless technology, security, and, most recently, databases and the technologies that touch upon them. Her articles have appeared in eWEEK's print edition, on, and in the startup IT magazine PC Connection. Prior to becoming a journalist, Vaas experienced an array of eye-opening careers, including driving a cab in Boston, photographing cranky babies in shopping malls, selling cameras, typography and computer training. She stopped a hair short of finishing an M.A. in English at the University of Massachusetts in Boston. She earned a B.S. in Communications from Emerson College. She runs two open-mic reading series in Boston and currently keeps bees in her home in Mashpee, Mass.

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