Page Two

By eweek  |  Posted 2002-09-27 Print this article Print

: AMD to Unveil Two Athlon Chips"> For its part, AMD has stopped promoting the actual frequencies of its chips and instead touts its product labeling as a guide to how its chips perform. Therefore, AMD contends its 2800+ would offer comparable performance to a 2.8GHz Pentium 4. While AMDs labeling strategy has been successful in convincing consumers its products remain competitive with Intels, based on the chip makers ability to sustain market share, the perceived performance gap between Intel and AMD products will likely increase with the release of Intels 3GHz chip, Joseph said.
"The 3GHz really adds to AMDs problems," he said. "Theyre very dependent on Clawhammer (the code-name for the 64-bit PC chip) to show that they have a high-end roadmap."
However, AMD apparently is having problems with its first 64-bit processor, disclosing last week that the launch of the new chip has been pushed back from late this year to the first half of 2003. Unlike the Athlon XP and Pentium 4, which process information in 32-bit chunks, Clawhammer will be able to handle both 32-bit and 64-bit processing, giving it the capability to process twice as much data per clock cycle as existing PC chips, and address far larger amounts of memory, making them better suited for select multimedia applications.


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