Designer of Fossil Watches Turns His Eye to Reinventing the Mouse

By Robyn Peterson  |  Posted 2004-07-12 Print this article Print

Review: Teaming up with world-class craftsman Philippe Starck, Microsoft gives us the designer eye for the geeky guy. (ExtremeTech)

In the world of PCs, its so often function that soundly trounces form. As power users, were consumed with efficient algorithms, tight clock cycles, gobs of meaty storage, and various other technical bells and whistles that float our geeky boats. But what about aesthetics? Is there a place for cutting-edge artistic design in the midst of all that silicon and wires? Microsoft thinks so. Enter Philippe Starck, a famous architect and industrial designer with a keen eye for reinventing everyday objects. From Fossil watches to Puma sneakers, hes remade countless common items. Now hes remade the mouse.
The chassis of the input device, officially known as the Optical Mouse by Starck, mimics the shape of the human brains left and right hemisphere, with the added touch of an illuminating strip down the center. According to the designer, this strip signifies life, flowing down the center of the object and perhaps —this is our conjecture —symbolizing the conjoining of human and mechanical. This level of artistic expression is rarely, if ever, seen in PC design—let alone in a mere peripheral component.
However, the lighted strip exemplifies the mouses "form over function" design. The sheer amount of power needed to keep it lit requires the unit to be connected via USB to suck up enough power from the PC. But this doesnt necessarily make this mouse less appealing. To read the full ExtremeTech story, click here. Check out eWEEK.coms Desktop & Notebook Center at for the latest news in desktop and notebook computing.
Robyn Peterson

Robyn Peterson, Vice President of Product Management and CTO for Ziff Davis Media, oversees,,,, and the other consumer-oriented Ziff Davis Media websites. He also covers multiple content areas, including but not limited to consumer electronics, car techonology, software and development, and networking. Robyn is also the host of the PCMag Radio podcast (subscribe in iTunes).

Robyn has appeared on CNN, CNN Headline News, MSNBC, CBS, Fox, Fox News and the WB network representing PC Magazine,, and ExtremeTech. His writing appears on and Yahoo in addition to PC Magazine, eWEEK, CGW, and ExtremeTech. He has also won the Chairman's Circle 2001 Award for outstanding editorial contributions to Ziff Davis Media (parent company of ExtremeTech and PC Magazine).

Robyn has a masters of science in computer science from New York University (NYU).

He can be reached at robyn_peterson (AT)

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