Handicapping the PC Vendors

By David Coursey  |  Posted 2004-12-01 Print this article Print

Opinion: Gartner says three top manufacturers will bow out in the years ahead but leaves the speculation to others.

Of the top 10 PC manufacturers, which three will be gone in 2007? Gartner says tougher times lay ahead for PC vendors and that three of the top players are likely to be squeezed out of business by lower profits and slumping sales. But Gartner wont say which three will be gone. An Associated Press story quotes Leslie Fiering, Gartner research VP, as making the prediction. Ive spoken with her occasionally over the years and always considered her to be one of the brighter lights of the research biz. If she says bad news is ahead, Id tend to believe her. It would be nice, however, if shed been a tad more specific.
Gutless predictions like this are a no-lose for Gartner. When all 10 companies are still here in 2008, if someone mentions the 2004 prediction Gartner can claim to have sounded the alarm early enough to avert the catastrophe. And by not naming the three, Gartner still gets to sell research to all 10.
Click here to read more about the leaders in PC sales. So, today Im going to do what Gartner wasnt willing to: predict which companies are in for the toughest time over the next few years. Remember, however, that Gartner predicts the shakeout wont start until 2006 and that 2005 will actually be a good year for the companies. Having three big companies crater within the 24 months between Jan. 1, 2006, and Dec. 31, 2007, seems like a steep attrition rate, so I am going to stop short of Gartners "doom" prediction by making only a "gloom" prediction myself. Still, if Im right, being able to predict gloom for specific companies this far in advance is a pretty neat trick. The top 10 worldwide vendors, by units shipped, are Dell, HP, IBM, Fujitsu Ltd., Fujitsu Siemens Computers, Toshiba, NEC, Apple, Lenovo Group and Gateway. Of the bunch, Dell is clearly the most successful, making it the least likely to bail on personal computer sales. In the AP story, Fiering says Lenovo, a domestic Chinese manufacturer, is well-positioned. On that basis, I will also pull them out of the death watch. For more insights from David Coursey, check out his Weblog.

IBM and HP are mentioned as potential pull-out candidates because lower PC margins put a strain on corporate profitability. The likelihood of both IBM and HP leaving the PC market almost at once is nil. If either IBM or HP wants out, theyd either sell the PC business (to the other?) or spin it to shareholders as a new company. In this way, the parent could get out of PCs, but leave behind a large enough company to stay put in overall market share. That makes leaving the PC business much less painful for either of these two. IBM seems the more likely of the two to follow this course. It would be hard to explain the Compaq acquisition if HP gets out of PCs so soon. Next Page: Who is the most troubled?

One of technology's most recognized bylines, David Coursey is Special Correspondent for eWeek.com, where he writes a daily Blog (blog.ziffdavis.com/coursey) and twice-weekly column. He is also Editor/Publisher of the Technology Insights newsletter and President of DCC, Inc., a professional services and consulting firm.

Former Executive Editor of ZDNet AnchorDesk, Coursey has also been Executive Producer of a number of industry conferences, including DEMO, Showcase, and Digital Living Room. Coursey's columns have been quoted by both Bill Gates and Steve Jobs and he has appeared on ABC News Nightline, CNN, CBS News, and other broadcasts as an expert on computing and the Internet. He has also written for InfoWorld, USA Today, PC World, Computerworld, and a number of other publications. His Web site is www.coursey.com.

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