Going After Intel
And while AMD will take a performance lead with Opteron, company officials could not resist a passing shot at its dominant rival, Intel Corp. In going over a series of SPECint slides showing three Opteron chips, models 240, 242 and 244, Marty Seyer, vice president and general manager at AMDs Microprocessor Business Unit, told the audience, "Watch outeven the paranoid may not survive," in a jab at Intel Chairman Andy Grove and his book "Only the Paranoid Survive."Until now, AMD, of Sunnyvale, Calif., had received support from smaller systems makers, such as Einux Inc., Appro International Inc., RackSaver Inc. and Newisys Inc. Several of those companies already had started taking pre-orders for Opteron-powered systems. But the support from IBM and Fujitsu Siemensas well as major software makers such as Microsoft Corp. and Oracle Corp.was a crucial step in driving Opteron into the enterprise. Research and educational institutionswhich are more concerned with performance than with the name on their systemsalready had begun embracing Opteron. But many enterprise IT administrators who had standardized their data centers on systems from such players as IBM, Hewlett-Packard Co., Dell Computer Corp. and Sun Microsystems Inc. were unwilling to bring in servers from smaller companies no matter how good the AMD processor was.
And in a press briefing after the launch, Sanders said, "Hector says [Intel is] big and strong. I say theyre big, strong and wrong," regarding Intels 64-bit architecture philosophy.