6. Planting a tree is fine, but green thinking has to go way beyond new trees. Recently Dell talked about donating a tree as part of the sales cycle. Nice idea, but its not big enough. Server rooms use a lot of electricity and cooling, but there are very few tools to measure, adjust and manage use based on demand. You should be way ahead of the pack on this. Your worldwide footprint gives you an insiders view into new technologies that allow systems to be built cleaner and less prone to a long afterlife in a polluting landfill. 7. Take the lead in laptops. How about an attractive, diskless laptop that is secure and has twice the battery life (without flames, thank you) than those we are all toting around these days? Either you or your competitors are going to have this out in a year, so why not Dell?9. Grow the service side. Service is ripe for having as big an innovation as custom-built, direct-to-the-customer sales. The rise of remote service software, the need for companies to have 24/7 computing operations and the requirement to build applications from multiple hosted services is not being met by traditional break/fix repairs or expensive service consultants. The best service is when you either fix customers systems or upgrade their capabilities without them ever knowing what happened. 10. Dont call it Dell 2.0. Customer concern, developing products and services customers need, and creating innovation beyond the companys origins is a process, not a marketing event. Cmon Mike, we know you can do it. eWEEK Editorial Director Eric Lundquist can be reached at firstname.lastname@example.org. Check out eWEEK.coms for the latest news in desktop and notebook computing.
8. Hire a contrarian. It is intimidating coming to work at a company still run by a founder who has made billions before he was 40. It is very easy to get lost in market statistics, trend lines and focus group happy talk. Find someone who wants to tell you why PCs are on the way out, that all computing will take place on the host and how Google will own everything anyways. All those opinions are wrong, but you need to hear them.