Super Tech Ads - Apple Bashes Big Brother

By Debra Donston  |  Posted 2008-01-30 Print this article Print
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During Super Bowl XVIII, Apple ran what became an iconic ad for its Macintosh computers. A female runs through an Orwellian world with a sledgehammer, and throws the sledgehammer at a television image of Big Brother (meant to represent IBM). The voiceover: "On Jan. 24, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984." Testament to the ad's brilliance is the fact that it continues to be parodied-


The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -


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