Super Tech Ads - Apple Bashes Big Brother

By Debra Donston  |  Posted 2008-01-30 Print this article Print

The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -

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During Super Bowl XVIII, Apple ran what became an iconic ad for its Macintosh computers. A female runs through an Orwellian world with a sledgehammer, and throws the sledgehammer at a television image of Big Brother (meant to represent IBM). The voiceover: "On Jan. 24, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984." Testament to the ad's brilliance is the fact that it continues to be parodied-


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