Tablets Find Safety at
School"> Some of tablets troubles are due to higher pricing than similarly-sized notebooks and lackluster marketing, Kay said in his report. Despite helping out individual PC makers with co-marketing, Microsoft has done little else to help broadly promote the category, he wrote in his report. Gateway will start by becoming more aggressive on price when it rolls out the machine at retail later this year. The PC maker is looking to well undercut prices of established players, such as Toshiba and Acer Corp., whose machines cost $1,600 to $2,000 at retail, well above the average notebook sale price, which is about $1,100 according to NPD Group.Gateway executives suggested it could hit prices of closer to $1,200 with its retail tablet models. However, they declined to comment directly on prices. If Gateway were to offer a tablet for a price thats more in-line with the average selling price for a notebook, it would likely be rewarded with sales from consumers as well as some small businesses that shop at retail, said Steve Baker, analyst with NPD Techworld, which tracks retail sales of computer equipment in the United States. "At this point, you could put a lollipop out on the shelf and say it was a notebook and it would sell," Baker said. "Will it be the number one SKU the week before Christmas? No. Could do okay? At the right price point some people will buy it just because its there." Check out eWEEK.coms for the latest news in desktop and notebook computing.
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