That sort of environment is not particularly conducive to cooperation and harmony. I believe it was Apple where at one point the old-timers took to wearing buttons reading "FUIFV," as in "f-you-Im-fully-vested." I am not sure how Google dealt with this in advance, but many IPOs have littered companies with perpetual underlings suddenly worth much more than their more recently hired bosses. Like I said, a post-IPO company can be a really interesting place to work. Heres how I see the future: Googles star may continue to rise a bit, but then reality and the reality of being No. 1 and being everyones target will hit home. Google will start to sink a bitperhaps a big bitjust as Microsofts new offering appears on the search scene. By that time, other search engines may have solved their problems, and customers will have noticed that Google isnt nearly as wonderful as it used to be. Its also possible that some third party will out-Google Google and come up with a better search engine, just as Google bested AltaVista (remember them?).For more insights from David Coursey, check out his Weblog. Maybe the people who are about to line Googles pockets with their investment money havent noticed this, but its out there to be noticed. Google has another OK year or so, but unless the company can essentially reinvent itself and create a better Google than Google, someone else will. Googles future doesnt look nearly as happy as its past. Google wont croak the way Netscape did. And Microsoft wont target Google for annihilation. But the competition is going to come, and Google will be less special tomorrow than it is today, always a bad sign for IPO investors. eWEEK.com Special Correspondent David Coursey has spent two decades writing about computing and communications. Previously a writer for USA Today, InfoWorld, ZDNet, ComputerWorld and other major publications, today he runs a technology consulting business. Write him at firstname.lastname@example.org. Check out eWEEK.coms Enterprise Applications Center at http://enterpriseapps.eweek.com for the latest news, reviews and analysis about productivity and business solutions.
This could mean Google will be a short-lived phenomenon, at least as the Holy Grail of searching that it clearly used to be. Every day I use Googleand I do use it every dayit seems to be less useful to me than the day before.