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By David Coursey  |  Posted 2004-07-27 Print this article Print

That sort of environment is not particularly conducive to cooperation and harmony. I believe it was Apple where at one point the old-timers took to wearing buttons reading "FUIFV," as in "f-you-Im-fully-vested." I am not sure how Google dealt with this in advance, but many IPOs have littered companies with perpetual underlings suddenly worth much more than their more recently hired bosses. Like I said, a post-IPO company can be a really interesting place to work. Heres how I see the future: Googles star may continue to rise a bit, but then reality and the reality of being No. 1 and being everyones target will hit home. Google will start to sink a bit—perhaps a big bit—just as Microsofts new offering appears on the search scene. By that time, other search engines may have solved their problems, and customers will have noticed that Google isnt nearly as wonderful as it used to be. Its also possible that some third party will out-Google Google and come up with a better search engine, just as Google bested AltaVista (remember them?).
This could mean Google will be a short-lived phenomenon, at least as the Holy Grail of searching that it clearly used to be. Every day I use Google—and I do use it every day—it seems to be less useful to me than the day before.
For more insights from David Coursey, check out his Weblog.

Maybe the people who are about to line Googles pockets with their investment money havent noticed this, but its out there to be noticed. Google has another OK year or so, but unless the company can essentially reinvent itself and create a better Google than Google, someone else will. Googles future doesnt look nearly as happy as its past. Google wont croak the way Netscape did. And Microsoft wont target Google for annihilation. But the competition is going to come, and Google will be less special tomorrow than it is today, always a bad sign for IPO investors. Special Correspondent David Coursey has spent two decades writing about computing and communications. Previously a writer for USA Today, InfoWorld, ZDNet, ComputerWorld and other major publications, today he runs a technology consulting business. Write him at Check out eWEEK.coms Enterprise Applications Center at for the latest news, reviews and analysis about productivity and business solutions.

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One of technology's most recognized bylines, David Coursey is Special Correspondent for, where he writes a daily Blog ( and twice-weekly column. He is also Editor/Publisher of the Technology Insights newsletter and President of DCC, Inc., a professional services and consulting firm.

Former Executive Editor of ZDNet AnchorDesk, Coursey has also been Executive Producer of a number of industry conferences, including DEMO, Showcase, and Digital Living Room. Coursey's columns have been quoted by both Bill Gates and Steve Jobs and he has appeared on ABC News Nightline, CNN, CBS News, and other broadcasts as an expert on computing and the Internet. He has also written for InfoWorld, USA Today, PC World, Computerworld, and a number of other publications. His Web site is

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