Microhoo or Screw You? - Microsofts Option 3
3. Talk to Regulators ... Now
Microsoft General Counsel Brad Smith needs to get in front of FTC and DOJ regulators and convince them that the deal will be good for the Internet economy, saving Yahoo from a slow, painful slide into oblivion, while creating a more formidable challenger to Google. The key for Microsoft will be convincing regulators that Google with DoubleClick will turn into a Web monopolist that could harm consumers and that Microsoft could provide balance. But how to do it in a way that doesn't smack of the pot calling the kettle black?
Since the ink dried on Microsoft's original $44.6 billion purchase offer for Yahoo on Jan. 31, Yahoo has been turning every which way for help, wheeling and dealing to avoid becoming the rival software giant's lunch. Here are some scenarios-