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By John Pallatto  |  Posted 2004-02-04 Print this article Print

The best that Oracle can do in this situation is focus hard on boosting the capabilities of its current product line. There were some hints given at Oracles AppsWorld 2004 conference that it is already turning in this direction.

Oracle CEO Larry Ellison noted that that the new version 11i.10 of its E-Business Suite due for release at midyear will support integration with third-party enterprise applications, a feature that was markedly lacking in earlier versions. Oracle also announced the Customer Data Hub, which allows enterprises to create a central data store that integrates data from multiple sources including third-party applications.

This departure from its long-standing Oracle-only support policy for its applications line is long overdue. Its an approach that if implemented years ago might have given Oracle applications a more dominant market presence.

But it now has to be an essential element in future business strategy if Oracle finds it cant revamp its product line overnight by buying out PeopleSoft or some other enterprise applications company.

This approach is superior even to the alternative of simply waiting until some future point in the business cycle when PeopleSoft might seem vulnerable to a new takeover bid. Enterprise Applications Center Editor John Pallatto is a veteran journalist in the field of enterprise software and Internet technology. Be sure to check out eWEEK.coms Enterprise Applications Center at for the latest Enterprise Applications news, views and analysis.

John Pallatto John Pallatto is's Managing Editor News/West Coast. He directs eWEEK's news coverage in Silicon Valley and throughout the West Coast region. He has more than 35 years of experience as a professional journalist, which began as a report with the Hartford Courant daily newspaper in Connecticut. He was also a member of the founding staff of PC Week in March 1984. Pallatto was PC Week's West Coast bureau chief, a senior editor at Ziff Davis' Internet Computing magazine and the West Coast bureau chief at Internet World magazine.

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