Searching for a New
Revenue Stream"> Remember, Google hasnt created this book and library search capability just for the altruistic purpose of providing easier access to the worlds libraries. They are creating another advertising platform that will generate a new revenue stream. That is why Google is in business. They are seeking a piece of the action thats currently held by Amazon.com, Barnes & Noble and other online book dealers.Prominent on every search page is the "Buy this book" section on the left-hand side of the page, with links to the books original publisher as well as to major online book dealers, as well as to Googles own Froogle online shopping site. Also prominently listed is a button linked to the copyright information for every book listed in a search. For example, if you pull up a reference to E.L. Cusslers textbook on "Diffusion Mass Transfer in Fluid Systems," clicking on the copyright button will tell you instantly that it was copyrighted by "Cambridge University Press." But this brings up some of the natural shortcomings of the book search site. A Google print search is not the best way to bring up a quick listing of your favorite authors works. Will users gain useful and timely information from the local search services offered by Google and Microsoft? Click here to read David Courseys view on the question. For example, if you want to quickly bring up a list of all the books by fiction writer Clive Cussler, what you will get is a listing of every book ever published by a person named Cussler or every book or paper that has a reference to Clive Cussler. But no doubt such prominent listings will appear once the worlds book publishers get a chance to buy advertising links for priority display of the latest works of their featured authors. Publishers are likely to forget their concerns about copyright violations if Google print search helps increase sales and traffic to their own sites and the sites of major book distributors. But Google, which has had to deal with a succession lawsuits from companies that claim that search engine results systematically violate their trademarks and copyrights, could find that its new search service offends a huge new population of copyright holders. To avoid this pitfall, Google has to demonstrate that the scanning and archiving of this colossal volume of material truly does represent "fair use" of the material and that it will defend, not exploit, the copyrights, as if the company owned them itself. John Pallatto is a veteran journalist in the field of enterprise software and Internet technology. Check out eWEEK.coms for the latest news, reviews and analysis about productivity and business solutions.
Google would like nothing more than to have publishers vying for the top spots in searches for the latest fictional potboilers, summertime thrillers and romances.