CRM Strategies

 
 
By eweek  |  Posted 2003-12-30 Print this article Print
 
 
 
 
 
 
 

Nearly 75 percent of shoppers in the U.S. now belong to at least one loyalty program—but how well do they work? The short answer: not as well as they might. We look at why, and analyze how advances in customer data collection are helping three compan

 
 
 
 
 
 
 
 
 
 
 
 

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