Keeping Data to the Point
Building and keeping relationships with customers is easier said than done, but it is getting easier.Building and keeping relationships with customers is easier said than done, but it is getting easier. A number of e-CRM vendors now offer multivendor point systems, products that can help companies more accurately understand their customers needs. These new systems integrate front- and back-end operations, gathering customer information from a variety of sources. These systems are fairly expensive and take some time to implement, but eWeek Labs believes companies that use them will see a relatively fast return on investment as long as they maintain good customer service.
Multivendor point access wares are available or on the way from E.piphany Inc., Nortel Networks Ltd., PeopleSoft Inc., Siebel Systems Inc. and Talisma Corp. PeopleSofts and Siebels products are at the high end (and offer more analysis features); E.piphany, Nortel and Talisma are closer to the low end.