Base Technologies

By John McCormick  |  Posted 2002-12-16 Print this article Print

Base Technologies

Prada deployed everything from radio-wave readers to video monitors with an aura so it could tap into shoppers wants and fulfill their desires.

PRADA (Corporate)

Data repository: Oracle 9i, Oracle

Applications server: Oracle 9i applications server, Oracle

Business analytics: Business intelligence systems, Business Objects

Logistics software: Stealth, Computer Sciences Corp.

Sales/distribution management:(*) mySAP consumer products, SAP

Applications integration software: LegaSuite, Seagull

Inventory management: IMS, in-house

Point-of-sale system:(**) Retail Pro, Retail Technologies

Hardware/operating systems: IBM server running AIX; Compaq and IBM workstations running Windows 2000 and Windows NT


Customer information system: Custom, IconNicholson

Content management system: Custom, IconNicholson

Radio Frequency Identification equipment: RFID Tag-it, Texas Instruments

Handheld sales terminals: Staff Device, IDEO

Video software: MediaPlayer, Microsoft

Video processors: Custom, ScharffWeisberg

Network software: pcAnywhere, Symantec

Web site:(***) virtual closet, IconNicholson

Inventory system: IMS, in-house

Point-of-sale system: IMS, in-house

Workstations: Compaq

* Used by Prada Services
** not in all stores
*** not yet active
Sources: Vendors, vendor-published reports, Baseline


Before joining Baseline, John was the editor of Inter@ctive Week, another Ziff Davis publication. He was the editorial director at SIGS Publications and the editor of both the print and online editions of CMP Media's InformationWeek. At CMP, he wrote a popular column, 'McCormick Place,' that focused on technology and business. He also served as the editor-in-chief of InfoDaily and appeared as a regular analyst on CNBC's Technology Edge program.



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