Key Points in Green Grids New Data Center Metrics

By Chris Preimesberger  |  Posted 2008-12-16 Print this article Print

Here is a list of some of the Green Grid-developed metrics that Verizon is now integrating into its huge telecommunications system:

Data center initiatives: Introduced measures to improve cooling efficiency and reduce energy consumption at the largest data centers, where the company hosts and manages servers for its largest customers. Additional server consolidation and virtualization measures are also under way.

External data center initiatives: Now encouraging its partners, which are a number of the world's most reputable equipment manufacturers, to adopt energy efficiency standards.

Energy reduction efforts:  Reducing energy use has been a key driver in its internal green initiatives. The company started with simple, common-sense actions such as adjusting thermostats, turning off lights in vending machines, and installing motion sensors to shut off lights as a part of its original energy conservation program. 

It all adds up-particularly across a 229,000-person, worldwide organization.

In 2007, these energy conservation measures, coupled with the use of technologies such as hypalon roofing and alternative energy sources, reduced the company's carbon emissions by an estimated 75,000 metric tons.

By consolidating some of its older data centers-using virtualization and data deduplication throughout-the company was able to consolidate some of its real estate holdings. The company also fielded a smaller vehicle fleet, thanks to fewer data center locations. Recycling and waste management policies and programs also were updated.

Goals for 2009: The company will implement a new energy consumption standard to support a 20 percent reduction of energy use in new telecom equipment.

As a result of its green initiatives in 2007, Verizon helped prevent an estimated 332,000 metric tons of carbon dioxide from flowing into the atmosphere.

They're not blowing smoke, either. Those are substantial cleaner-air numbers.

Consequences of Not Going Green Can Be Costly

For all the current talk about the importance of "greening" IT for the common good, little is said to enterprises and technology providers about the long-term consequences of not improving environmental sustainability.

"Failure to do so risks incurring unnecessary costs, the potential loss of competitive position, or becoming the target of unwanted attention by environmental pressure groups, the media and politicians," Gartner analyst Simon Mingay said.

For many companies, this is sufficient incentive to learn how green IT can save both money and the environment. 


Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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