Microsoft's Patient Plans
title=Patients Take Control with 'Health 2.0'} The ultimate goal, Neupert said, is to provide ways for consumers to better understand their health and health information and to manage that information for themselves. In order to have a holistic view of their health and health information, consumers must be able to move personal health information from the isolated silos in which it's currently stored into interlinked community computing platforms that function like software for users, said Ben Flock, Microsoft Health & Life Sciences Industry advisor.Web 2.0 technology, Flock said, can apply features like product and service ratings, information search, and social communities to make health care information more reachable and to make health care more socially relevant by empowering consumers. The key, Flock said, is for Microsoft to adopt a Web 2.0 mind-set itself and reach out to partners, customers and consumers with platforms like HealthVault. Eventually, the concept would evolve into what Flock called Health 2.0, which would expand Web 2.0 concepts to the entire health ecosystem of payors, providers, employers, consumers, life sciences entities and even the government. In short, Flock said, it would include any person or entity that could contribute meaningful data to inform, educate and empower health care consumers.