Cisco Spearheads Urban Green IT Initiative

By Chris Preimesberger  |  Posted 2008-02-20 Print this article Print

A coalition of global urban planning and IT leaders is preparing a set of best practices for environmental protection that can be used by cities around the world.

SAN FRANCISCO-While the IT world itself has been working for several years to reduce its carbon footprint and to cut back greenhouse gas emissions, other business sectors-such as auto manufacturing, oil and gasoline, electrical power and many others-have had their own incentives to do likewise.

Now it looks like these disparate sectors of the world economy are starting to come together to get serious about curtailing global warming and repairing the already damaged environment. And Cisco Systems is one of the leaders in this effort.

A group of about 150 international representatives, energy officials and IT executives met Feb. 20 at the new, environmentally-friendly federal building here on Seventh Street. The meeting was the first convocation of an 18-month-old coalition called the Connected Urban Development, spearheaded on the IT side by Cisco and its charismatic chairman, John Chambers.

The CUD initiative aims to create repeatable citywide communications infrastructures that show how network connectivity can reduce carbon emissions for cities, countries and individuals. In its first phase, CUD consists of partnerships with three pilot cities-San Francisco, Amsterdam, and Seoul-in order to apply information and communications technology to promote innovative practices for reducing CO2.

For example, all three cities have already installed, or plan to install, a next-generation broadband Internet infrastructure. All want to lessen traffic congestion, improve the use of mass transit, and upgrade the environmental aspects of all of their commercial and residential buildings, through using less electricity, for example, or by using better insulation.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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