Cogito Semantic Advertiser from Expert System - Inappropriate Google Ads Can Appear

By Clint Boulton  |  Posted 2008-09-16 Email Print this article Print
Expert System positions Cogito Semantic Advertiser as an alternative to Google's AdSense search keyword ad management tool. Expert System applies semantic technologies to its contextual ad formula, discerning greater meaning from the text in an article to provide more relevant ads.
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2. Inappropriate Google Ads Can Appear

The article is about a disaster at sea; one Google ad placed with it offers an "amazing" ferry ride to an island. Not exactly the appropriate ad to show with such an article. Expert System says juxtapositions like this can be avoided with semantic advertising.


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