Cogito Semantic Advertiser from Expert System - Google Ads Strike Again

By Clint Boulton  |  Posted 2008-09-16 Print this article Print
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3. Google Ads Strike Again

The story is about jaguars, the animal, but Google serves ads for a Jaguar automobile dealer. Expert System hopes to provide disambiguation to avoid cases like these.

Expert System positions Cogito Semantic Advertiser as an alternative to Google's AdSense search keyword ad management tool. Expert System applies semantic technologies to its contextual ad formula, discerning greater meaning from the text in an article to provide more relevant ads.

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