Green IT saves money
Renato Crocetti, a corporate vice president at ADP, which provides payroll and human resources services for other companies, detailed his efforts in the last three years to reduce the number of data centers from 20 down to two, which meant reducing floor space from 200,000 square feet to 45,000 square feet and reducing power consumption and carbon dioxide emissions by half. During that time, Crocetti told the audience he had to look beyond just the servers to see how energy efficient the microprocessors his company was using were. Crocetti said he's hoping in the future to look at more energy efficient storage equipment that uses solid state drives instead of traditional hard disk drives that need more power.While talking green is considered a corporate and socially responsible initiative, The Green Grid members also emphasized the amount of money companies can save by reducing energy bills and how that reflects on the bottom line. While most of The Green Grid deals with enterprises, such as ADP, which are based in North America, there is also an effort underway to expand the group's global presence. For example, Tucillo said The Green Grid is expanding into Europe for the first time. Andrew Fanara, who works with the U.S. Environmental Protection Agency and has been leading the efforts for government standards for measuring energy efficiency, including a project to create Energy Star standards for servers, said his agency is also encouraging countries such as China and India to develop more energy efficient data centers. Since these two countries are investing heavily in their IT infrastructures today, it's better to get both China and India focused on green IT now instead of waiting for the data centers to be built and then reconstructed later with green hardware. "We want China to build data centers of the future, not of the past," Fanara said.
"We needed to acquire new partners," said Crocetti. "I dealt mostly with platform manufacturers. I dealt with Dell, IBM and Sun [Microsystems]. I never dealt with component manufactures, so I found myself turning to component manufactures and I needed them to understand that we needed to change the game."