Hardware, Software and Services
Where HP is looking to distinguish itself from the others is with services. Miller stressed that HP plans to use the expertise from its EYP data center consulting division to provide the planning and engineering services needed to balance the needs between data center containers and traditional brick-and-mortar facilities.In the long run, HP is hoping that its POD becomes one of several tools that businesses use to create a cloud or a Web 2.0 infrastructure. While this type of use seems at least several years away from being a full-fledged reality , HP can still offer its POD data center as a quick way to build out an enterprise's compute capacity or as an alternative for creating a backup data center in case of a disaster. When the POD goes into production, HP estimates it will take six week to build one container once the order is received. HP is also looking to make the POD container as energy efficient as possible. According to the company's own benchmarks, the POD offers a PUE, or a Power Usage Effectiveness, of 1.25. The PUE was developed by the Green Grid as a way to measure the difference between the amount of power that actually drives the IT hardware components of a data center versus the power used for components such as cooling and lighting. In most other traditional data centers, the PUE standards around 1.9 or 2.0, Miller said. Editor's Note: Senior News Editor Jeff Burt contributed to this article.
In that case, HP's main competition is IBM, which also has an extensive services division and recently announced its own mobile data center that uses the company's specially designed iDataPlex array. IBM has also scored a major customer for its cloud computing solution in the form of Microsoft.