IBM Employees Use Social Networking Big-Time

By Chris Preimesberger  |  Posted 2008-12-19 Print this article Print

"One of the real opportunities now for CIOs around the world is their ability to drive innovation for their companies," Hennessy said.

"CIOs are positioned very well for this, because they see uniquely the organization end to end, they see how the processes are interlocked, how the applications and data flows, and at the same time, they've got access to some very cool networking and Web 2.0 social networking tools."

People don't realize that IBM is leading in the social networking space, from within the company, Hennessy said.

"We have over 15,000 blogs that are in place now; we have wikis that over half of our population use; we have online idea-generation forums-for example, ThinkPlace-[and] we use Jam technology to get input from all our employees around the world on real important topics to our senior executives," Hennessy said.

IBM also has a Facebook-like social networking tool called Beehive that employees around the world as an in-house communication channel.

"We do have a lot of IBM employees around the world in different business units ... so the use of these tools has been very important to us to develop relationships, to build collaboration, to talk about new ideas and innovation and take those ideas to the marketplace for IBM or for our clients," Hennessy said.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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