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By Peter Galli  |  Posted 2003-06-02 Print this article Print

Moving away from new products to the challenges currently facing the industry, Flessner said the IT industry faces a crisis of complexity and cost, and that Microsoft is part of that. In an upbeat address titled "The Potential of IT," Flessner acknowledged that IT needs to deliver more business value, as some 70 percent of IT costs are used to sustain and run their existing capability.
"But, that said, I believe that the potential of IT is unlimited and unbounded. You are the power and what powers IT, thats what makes the industry dynamic. IT has the potential and the potential is you. Our job is to drive IT forward, and software enables business effectiveness," he told attendees. "Can you stand still? No. If you stagnate, you die in this industry," he said.
The way to address this, he said, is Web services—which have to be more dynamic and message-based. End-to-end applications management is a critical issue, and the industry needs to make sure that the plumbing—the infrastructure behind this—works. Microsoft is also paying attention to design points and integration around Windows Server System and working to improve this, he said. Users have asked for more prescriptive guidance and a platform for applications. This cannot take place without tools such as Visual Studio .Net, which Microsoft is continually improving and updating, he said.

Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


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