BBDO Interactive Turns To Linux Servers

By Peter Galli  |  Posted 2002-02-27 Print this article Print

In another win for Linux, advertising agency BBDO Interactive is going to use Linux to develop and host Web sites and applications for those clients who require availability of 99.99 percent and higher.

In another win for Linux, advertising agency BBDO Interactive on Wednesday will announce that it would use Linux to develop and host Web sites and applications for those clients who require availability of 99.99 percent and higher for their business-critical applications. Andreas Walter, the IT manager for the German agency, which provides complete Web hosting and infrastructure solutions, said that BBDO Interactive was deploying SteelEye Technology Inc.s LifeKeeper clustering software running on Linux-based IBM eServer xSeries servers and IBM DB2 Enterprise Edition for Linux databases.
"We were looking for high degrees of flexibility, reliability and ease of management to keep systems and applications up and running. We found that the integrated IBM eServer xSeries and SteelEyes LifeKeeper offerings for Linux deliver not only the benefits we need, but also provide a time-to-market competitive advantage as well as the ability to rapidly deploy and easily manage our platforms with a price/performance advantage thats unbeatable" Walter said.
Richard Michos, an Vice President and Business Unit Executive for Linux Servers at Armonk, N.Y.-based IBM, said BBDO Interactive would now be providing a whole range of its clients in the automotive, retail, financial and healthcare industries with business-to-business services. Linux was increasingly being chosen as the operating system of choice for customers using DB2 and IBM xSeries servers, he added. "Customers like BBDO Interactive are responding to the cost savings, performance and efficiency of Linux on Intel servers with the reliability of our database software," Michos said. "By working with SteelEye, we now have a combined hardware and software Linux solution that provides a complete, easy-to-install solution for high availability customer requirements," he said. BBDO Interactive had selected IBMs xSeries hardware for its cost-effectiveness. A solution from Sun Microsystems Inc. had not even been considered, he said, declining to discuss specific details of the contract or pricing.
Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


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