Content Plus Context Equals Business Social Media Success

By eweek  |  Posted 2011-05-31 Email

Facebook, LinkedIn, blogs and Twitter all have roles to play in the social media universe for small and medium sized businesses, however those social media networks are empty platforms without creating content that engages and communicates with your customer and potential customer base. Jeff Cutler, one of the premier analysts and users of social media, reveals how small and medium sized companies can build customer communities.

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