Facebook Ads

By Clint Boulton  |  Posted 2007-11-08 Print this article Print

: Slam Dunk or Daring Dud?"> This means advertisers will want to redouble their efforts and have the most interesting advertisements so they can attract the most influential people with friends to endorse their brands.

One thing that hasnt changed that sticks in the craw of some industry watchers is the ability to get data out of Facebook, an issue that Facebook CEO Mark Zuckerberg addressed at the Web 2.0 Summit Oct. 17.
Take Blockbusters MovieClique, an application that allows Facebook users to create movie lists and reviews to share with their friends.
Those lists and reviews will exist in Facebook but wont get repurposed to Blockbuster.com, Li said. When Facebook makes it a two-way street those lists and review content will strengthen its partnerships and spread its brand even more, she said. Of course, by creating a socially driven ad platform, Facebook is inviting, (or re-inviting if you prefer), another elephant into the room: privacy concern. While the Federal Trade Commission on Nov. 1 bemoaned the fact that advertisers cull too much data from peoples Web actions, Facebook promised to only use information that members share, and wont give it to advertisers. Read more here about Facebook picking Microsoft over Google. Forresters Li, who has one business and one personal Facebook account, said the privacy concerns over social networking sites are overblown because of the very nature of the site: people intend to get found by other people on such sites. In addition, Facebook wouldnt bite the people that feed the machine by giving out their information. Would it? Facebook Ads may alienate some users, who will have to decide if the site is still the right place for them. But most of the fans seem fiercely loyal, so they are likely to take the new features in stride. If the ad system doesnt drive more folks to The Coca-Cola Company and other advertisers, they may well pull out. That would just put Facebook back to square one, which, at a $15 billion valuation and Microsoft as a prime supporter, is not such a bad place right now. Just remember that no one expected Google to do as well as it has with its ad programs. If Facebook Ads takes off, the sky is the limit. Check out eWEEK.coms for more on IM and other collaboration technologies.


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel