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Gartner Analysts Decry Facebook, Twitter Bans at Work
By: Clint Boulton
2008-08-07
Article Rating:  / 27
There are 51 user comments on this Messaging & Collaboration story.
Gartner Analysts Decry Facebook, Twitter Bans at Work (
Page 1 of 2 ) Facebook, Twitter, MySpace, and other social applications that allow for messaging and collaboration in the workplace should not be banned, argue two Gartner analysts. Though not quite ready for use in enterprise applications, Facebook, Twitter and the others can prove valuable in helping colleagues and customers connect, so long as businesses employ a trust model.Gartner analysts Anthony Bradley and Nikos Drakos say corporations should
not ban social applications such as Twitter or social networks such as
Facebook and MySpace in the enterprise.
Their arguments come after banks such as Credit Suisse Group have stopped
their employees from using such tools.
Web collaboration tools are software applications that help users connect with
each other to work on projects or to share information. They are key ways for
users to leverage the Internet in the enterprise, allowing users to e-mail, send
instant messages, set up Web conferences or create shared wiki sites.
Microsoft SharePoint and IBM Lotus Connections are examples of these tools tailored for the enterprise. But with
90 million-plus users leveraging Facebook, businesses are increasingly looking
at the social network as a business networking tool, the way professionals
leverage LinkedIn.
Partly because of this utility in the workplace, Bradley argued that
organizations should not shun Web participation for fear of bad behavior.
Instead, they should create a trust model and policies that dictate fair use of
Facebook and its cousins, as well as microblogging tools such as Twitter and
Plurk. This trust model would include a definition of community and its
characteristics, the likelihood of positive and negative behaviors, and a framework
for guiding behaviors.
I agree with Bradley. Now, it's disclosure time: My employer, Ziff Davis
Enterprise, has a group on Facebook. Most of the eWEEK.com editorial staff has
friended one another. Facebook, along with LinkedIn, Twitter and the like, is
another way of keeping connected.
I can't imagine our company would ban its use. Of course, we are in the
business of disseminating information, and as Facebook CEO
Mark Zuckerberg is fond of saying, Facebook is about sharing information. Why
would we ban it?
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