Microsofts Social Events Planning Service Goes Live

By Peter Galli  |  Posted 2007-10-11 Print this article Print

The new Windows Live Events services are designed to make it easier for customers to connect and share.

Organizing an event? Microsoft is hoping that customers will use its latest free online service, Windows Live Events. This new social events planning service was unveiled Oct. 11 and will be rolled out over the next few days. Windows Live Events is designed to make it easy for users to create personalized event Web sites using a range of customized templates, to which they can add photographs, videos and stories via blog posts after the party is over.
"We have really focused on letting customers relive the event through memories," Windows Live Product Manager Jay Fluegel, in Redmond, Wash., told eWEEK on Oct. 11. This new service has not been beta tested outside of Microsoft, as it is built on the same infrastructure as Windows Live Spaces, which has been around for three years, he said.
And as the service is free, there will be "unobtrusive" super-banner ads at the top of the page, but nothing interstitial or any other advertising than that is planned at this point, Fluegel said. "Our principle at this point is that anything below the common Windows Live header belongs to the creator, and we have tried really hard to monetize the service above that header and not creep into the content," he said. Microsoft recently delivered an updated Windows Live suite. Click here to read more. The service was designed by the Spaces team, and is based on extensive customer feedback and feature requests over the years for more ways for users to connect and share with friends and family, Fluegel said. "One thing that kept surfacing was the ability to plan get-togethers, much of which is done through e-mail and other means today. While our personal Spaces give users the opportunity to share what is going on in their lives, they also attend events with groups of people and wanted the ability for the group to be able to collectively relive the event, so that was a really big focus for us," he said. Microsofts Hotmail research showed that a large proportion of mail between members was about planning a particular event, which further reinforced the direct feedback it was getting from Spaces users about wanting more ways to connect with the people they care about, Fluegel said. Windows Live Events enables customers to create Web sites based on more than 100 templates for different kinds of parties and events. Users can invite anyone with a valid e-mail address to attend, and the event can be added to any competing calendaring services, "as we want this service to be useful to everyone and we are cognizant that people use other services and applications," he said. Read details here about Popfly, a Microsoft tool that lets users create applications and Web pages. "Events integrates really well with the existing suite of Windows Live services, so we know who your contacts are if you have used Hotmail or Messenger or Spaces in the past, because it is one unified contact list for Windows Live. You can invite all of your friends on Spaces, or your co-worker group on Messenger, as well as anyone with an e-mail address, even those without a Windows Live identity," Fluegel said. Page 2: Microsofts Social Events Planning Service Goes Live

Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel