NewsGator Extends Reach With Subscription Service

By Matthew Hicks  |  Posted 2004-01-07 Print this article Print

NewsGator Online Services allows access to aggregated RSS feeds from multiple e-mail clients, the Web and mobile devices; meanwhile, an updated Outlook-specific reader hooks into the new service for synchronization capabilities.

NewsGator Technologies, known for its news aggregator that plugs into Microsoft Outlook, is reaching beyond the single e-mail client with a new service offering launched on Wednesday. NewsGator, a Denver-based division of Reinacker & Associates Inc., unveiled NewsGator Online Services, a set of tools for reading content from RSS and Atom syndication feeds via the Web, through any POP3-compliant e-mail client and on mobile devices that support HTML.
Not to be outdone, the NewsGator for Outlook reader itself is being updated. NewsGator 2.0 will include integration with the Online Services offering so that users can synchronize their syndication subscriptions among readers on multiple computers, devices and the Web.
Both NewsGator Online Services and NewsGator 2.0 will be available on Jan. 19. Content aggregators such as NewsGator pull together subscriptions to multiple syndication feeds from sources such as Weblogs, news Web sites and newsgroups. "We have a lot of customers that use Outlook at work and at home, and there was no easy way to have their subscriptions in both places," NewsGator President Greg Reinacker said. "Online Services adds synchronization, not just of subscriptions but also of what you have read and what you havent yet read." With its Online Services offering, NewsGator is hoping to expand interest in content aggregation to a less-technical crowd, Reinacker said. The service will include exclusive content for subscribers, such as technology news, comics and special interest columns. "RSS and content aggregation has had a stigma for a while of being a techie kind of thing, but were trying to add more mainstream content to make it more exciting for the average user," Reinacker said. NewsGator also is focusing more on features for developers and the enterprise in Version 2.0 of its Outlook reader. It is making an API available so third-party developers can build extensions into NewsGator and create "arbitrary extensions" for RSS and Atom feeds. With arbitrary extensions, an enterprise can add custom data into feeds and have them processed by NewsGator. Support for such custom data could be particularly useful for enterprises that want to integrate workflow applications with RSS and Atom feeds, NewsGator officials said. Pricing for a NewsGator Online Services subscription will start at $5.95 a month per user. NewsGator 2.0 for Outlook works with Microsoft Outlook 2000 or later and will cost $29 a copy.
Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel