SimpleFeed Simplifies RSS for Marketing

By Lisa Vaas  |  Posted 2005-11-22 Print this article Print

Marketing RSS feed technology maker SimpleFeed releases an update with simplified personalization, new statistics reports and a new Web-based managing tool.

SimpleFeed Inc., a maker of marketing RSS feed technology, on Monday released an update with simplified personalization, new statistics reports, a new Web-based management tool and more. SimpleFeed is used in marketing departments as a means of communicating with customers about recent news, events, research updates, customer forums, support updates, blogs, sales promotions and the like. One such customer is Bookspan, a partnership of Bertelsmann A.G. and Time Warner Inc. Bookspan is the parent company for more than 40 book clubs and sells books directly to members through the mail and online.
Secure RSS is courting enterprise adoption. Click here to read more.
Bookspan uses SimpleFeed to build online communities of common interest with Weblogs and RSS feeds. Customers can also subscribe to special offers via the RSS feed. "By adding blogs and the RSS functionality from SimpleFeed, we have found another way to give customers more convenience and personalization, without burdening employees with the need to learn complex technology," Christian Busch, business development manager at Bookspan, said in a release. SimpleFeed 2.0 now lets users subscribe to content categories using simple checkboxes—a simpler way to personalize the service than having a set of complex menus and XML code to wade through. The update also comes with more than 48 customizable reports for insight into RSS statistics such as number of subscribers or content views, click-throughs and trends. A new Web-based tool accessible from any browser allows feeds to be created and managed online. In addition, new privilege settings give organizations granular control of users and workflow, allowing them to more easily comply with corporate communication policies. SimpleFeed 2.0 also comes with new branded templates that allow corporate fonts, colors, logos and images to be included in feeds. This allows for cross-promotion of products and news, or for embedding of advertisements and graphics. The templates also maintain consistent presentation regardless of which RSS readers or browsers customers use. SimpleFeed, based in Palo Alto, Calif., also offers consulting services. Check out eWEEK.coms for more on IM and other collaboration technologies.
Lisa Vaas is News Editor/Operations for and also serves as editor of the Database topic center. Since 1995, she has also been a Webcast news show anchorperson and a reporter covering the IT industry. She has focused on customer relationship management technology, IT salaries and careers, effects of the H1-B visa on the technology workforce, wireless technology, security, and, most recently, databases and the technologies that touch upon them. Her articles have appeared in eWEEK's print edition, on, and in the startup IT magazine PC Connection. Prior to becoming a journalist, Vaas experienced an array of eye-opening careers, including driving a cab in Boston, photographing cranky babies in shopping malls, selling cameras, typography and computer training. She stopped a hair short of finishing an M.A. in English at the University of Massachusetts in Boston. She earned a B.S. in Communications from Emerson College. She runs two open-mic reading series in Boston and currently keeps bees in her home in Mashpee, Mass.

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