How to Optimize Your SMB's WAN Application Delivery

By Marc Goodman  |  Posted 2009-11-03 Print this article Print

Small and midsize businesses delivering applications for headquarters, remote offices, customers and partners usually rely on more than one WAN link. The WAN's expanding role in supporting the automation of business applications is challenging for IT staff, as many SMBs lack the required WAN infrastructure to deliver appropriate levels of reliability, performance and security. Here, Knowledge Center contributor Marc Goodman explains how to choose the best WAN application delivery solution for your SMB.

Small and midsize businesses are undergoing the same IT evolution as large enterprises, only on a smaller scale. For SMBs, WAN reliability, performance and ease of management are essential to WAN infrastructure. SMBs are able to achieve efficiencies and competitive advantages through the adoption of affordable, feature-rich WAN optimization technologies.

Without suitable technology, however, they will be competitively disadvantaged. Therefore, understanding how to choose the appropriate WAN optimization solution is critical to ensuring efficient, reliable WAN infrastructure to meet today's requirements.

WAN application delivery for SMBs

Until recently, WAN solutions such as multihoming and Internet link failover were cost-prohibitive for SMBs. Today, advanced WAN optimization controllers (WOCs) are affordable and the integration of ISP link load balancing and failover, built-in VPN and firewall provide an out-of-the-box solution.

For larger enterprise organizations, high-end networking gear is commonplace. However, for SMBs, high-end equates to big bucks and unusable, enterprise-specific features. For SMBs, deploying products built with the explicit features, performance, reliability and scalability created specifically for the SMB market is the answer.

For large enterprises, high-end products come with a high TCO. Products from value vendors can help SMBs lower TCO and create high-performance and scalable WAN infrastructure. These products are built at a lower price than high-end products with features only required by large enterprises.

Marc Goodman is the Director of Marketing at Ecessa. Marc has over 29 years experience in the technology industry, with a history of building industry-leading brands for emerging companies, managing product marketing and marketing communications. Joining Ecessa in 2008, Marc is responsible for leading the company's overall corporate and product marketing. Prior to Ecessa, Marc ran marketing for KEMP Technologies. From 1998 to 2001, Marc served as senior director of marketing at F5 Networks, where he led the marketing organization, developed an industry-leading brand and managed all marketing functions through a successful IPO. Marc has also served in marketing management positions at UBmatrix, Threshold Networks, SPRY/CompuServe, Cogent Networks, Attachmate and Wall Data. He can be reached at

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