Googles Goals in Spectrum

 
 
By Roy Mark  |  Posted 2007-11-30 Print this article Print
 
 
 
 
 
 
 


Race Remain Obscure"> "This would be a leap into the unknown and a hugely risky proposition that would take Google a long way from its core business model, introduce a much longer payback period for investments and potentially drastically lower its profitability," Dawson said. Dawson added that a more likely explanation is that "Google doesnt want to become a mobile operator any more than it wants to build mobile phones. In fact, Googles chief interests lie in ensuring that there are as few barriers as possible to the adoption of Google products and services on mobile devices."
So what in the world is Google doing?
"Its possible that it wants to facilitate the creation of at least one network with a completely open access model by putting its money behind the spectrum purchase," Dawson said, adding that such an initiative would probably require some partners and that Google clearly stated in its Nov. 30 announcement it has no partners in the spectrum play, at least not now. "Its possible that one or more partners are lurking behind the scenes, ready to pop out into the open if Google wins a decent chunk of spectrum—one of the smaller U.S. carriers such as T-Mobile or Alltel or even foreign carriers with ambitions in the U.S.," Dawson said. "If a more traditional wireless carrier took on management and running of the network, Google could focus on what it does best—providing products and services and serving up advertising to subsidize them." Read more here about Verizons decision to drop its opposition to a spectrum auction on Googles terms. Whatever Googles plans, they are not and will not be talking about it for next several months. Although the FCC spectrum auction wont begin until Jan. 24, once a bidder submits its information to the agency participants are prohibited from discussing the auction. The rules primarily bar bidders from private communications among themselves, but the FCC historically has included all forms of public communications in its interpretation of the rules. "All of this means that, as much as we would like to offer a step-by-step account of whats happening in the auction, the FCCs rules prevent us from doing so until the auction ends early next year," Chris Sacca, Googles head of Special Initiatives, wrote Nov. 30 on the Google Public Policy blog. Check out eWEEK.coms for the latest news, reviews and analysis on mobile a


 
 
 
 
 
 
 
 
 
 
 

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