Assess Your Ability to Address Mobility Challenges

By Mort Rosenthal  |  Posted 2009-04-29 Print this article Print

Step No. 2: Assess your ability to address mobility challenges

Organizations encounter two problems when they try to map their mobility needs to their internal resources. Ask yourself whether your company has the resources to deal with them.

Problem: A dearth of mobility experience

Very few companies have rolled out and supported large-scale mobility deployments. As a result, most do not have talented personnel who understand what such a deployment entails. They also lack proven processes for deploying devices to remote employees. Even those companies that have successfully equipped their employees with mobile devices can suffer from a lack of knowledge about current devices, device management solutions and mobility best practices.  

As you consider how you would outsource your mobility deployment, determine whether you have resources you can dedicate to keeping up with the latest changes in the market, as well as to the evolving requirements of your users.

Problem: A highly-complex, mobility ecosystem

Typically, enterprises get their mobile devices from the mobile operators, who basically provide a telecommunications network and a consumer experience. The devices themselves are manufactured by multiple OEMs, and the enterprise software comes from Microsoft and others. With all those providers, it's not always clear where to turn to for help. Many companies want to start with the carrier, but the carrier will not necessarily be able to answer the more sophisticated questions that come from an enterprise.

The most effective way to support the mobile work force is to provide support services tailored to your particular users. By doing so, you can save users time and help them avoid the frustration of bouncing from one support desk to another, looking for someone who can field their questions about specific devices, usage policies or mobile applications.

Mort Rosenthal is Founder, Chairman and CEO of Enterprise Mobile, Inc. As company founder, Mort is responsible for establishing the strategic direction of Enterprise Mobile's growth and expansion efforts. A successful entrepreneur with extensive technological and channel distribution experience, Mort has been instrumental in driving the success of companies in a variety of industries ranging from wireless to the software channel. Recently, Mort founded IMO, a company that offers a unique retail experience for the way people select and buy cell phones. In 1982, Mort founded Corporate Software, Inc., which served as a new distribution channel that resold software to large organizations and offered a high level of technical service and support. By 1995, the company was merged with a division of R.R. Donnelly, the leading physical manufacturer of software, with Mort assuming the role of Chairman and CEO of the newly merged company, Stream International. In 2001, Mort was inducted into the Computer Industry Hall of Fame for his time spent at Corporate Software inventing the new channel of software distribution that continues to dominate the industry today. He can be reached at

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