Motorolas MOTOBLUR Software

By J. Gerry Purdy  |  Posted 2009-10-20 Print this article Print

Motorola's MOTOBLUR software

MOTOBLUR provides consumers with an integrated social network experience. It's not just the ability to post something to Facebook or Twitter. Rather, it's built on providing users with an integrated experience around their social life. You can compose a message, and the system will automatically post it to all of your social network identities. If a message is received by your social networks, it comes in as message to the phone.

MOTOBLUR takes care of all the logins and message management. The consumer focuses on reading, composing messages and creating images of what's important to them. The CLIQ is the first of an entire family of phones that will be produced around the world-all based on Android with MOTOBLUR.

The CLIQ has a 5MP autofocus camera, Wi-Fi, and High-Speed Downlink Packet Access (HSDPA) on AT&T. It also has a slide-out keyboard presented in landscape mode for easy text creation. And, with MOTOBLUR, all of the user's data is synced with the cloud and backed up.

The initial focus of MOTOBLUR is the consumer market and, in particular, young folks under the age of 30. But there's no reason that Motorola couldn't take MOTOBLUR and develop a version for the enterprise.

Microsoft: treading water

Microsoft announced Windows Mobile 6.5 at the CTIA show. The company also announced a number of devices, including the Pure from HTC. Microsoft has continued to enhance Windows Mobile software, trying to make the user experience more natural and intuitive. It's getting better, but it still lacks the overall appeal that the iPhone and Android platforms provide.

Windows Mobile 6.5 includes a new slide to unlock (similar to the iPhone), a display expand-or-contract slide bar, Outlook Mobile and Internet Explorer Mobile. These are all improvements, but we expect that it won't be until Version 7 that we'll see Microsoft offering something on par with the other smartphone operating environments such as Apple.

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then IÔÇÖll disclose it at that time.

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