MyPhone, Windows Mobile Marketplace

By J. Gerry Purdy  |  Posted 2009-10-20 Print this article Print

MyPhone, Windows Mobile Marketplace

Microsoft also made two other announcements at CTIA: MyPhone and Windows Mobile Marketplace. MyPhone is a synchronization product similar to Apple's MobileMe-except that it's free. It synchronizes the user's personal information (contacts, calendar and e-mail) across their PCs, the Web and to Windows Mobile phones. It does not work with other mobile platforms. Windows Mobile Marketplace is Microsoft's version of an App Store. In Windows Mobile Marketplace, developers can have the billing managed by the wireless operator or billed direct (with a 70-30 split on revenue).

Microsoft is pegging their future on a Windows Mobile 7.0 launch that is likely a year or more away. This interim release provides some major enhancements to the user experience. You can see that the Start menu continues to move further down the user interface, which is the right thing to do as a Windows desktop metaphor is not appropriate for the mainstream mobile user.

It appears to me that Microsoft is simply treading water with this release-staying afloat while they prepare for Windows Mobile 7.0.


It seems that we've been hearing for a long time about how speech would become a normal part of using a cell phone. Voice dialing became popular by Voice Signal (now part of Nuance), but using speech much beyond dialing a number or selecting a menu option seemed far away and unreachable. I met with Vlingo, Yap and TravellingWave at CTIA (and recently talked with Nuance). Every one of these firms has developed speech recognition technology that allows users to dictate their SMS messages as well as search requests.

Vlingo has the sexiest demo: you just say what you want and the message appeared to be translated correctly each time. They are doing what's called "speaker dependent" so they listen, learn and get better for each user over time. Yap is doing "speaker independent" in which the processing is done on the server and uses clues from the situation. We'll see more people finally using speech to do things with their mobile, especially to eliminate texting while driving (which is likely going to be banned in every state and by the federal government).

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then IÔÇÖll disclose it at that time.

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