Location-Aware Services

By J. Gerry Purdy  |  Posted 2011-01-11 Print this article Print

11. Location-aware services

With more time spent using your smartphone, there will be a huge increase in the development of location-aware services. Some examples include Foursquare, Point Inside, Aisle411, Yelp and Groupon (which clearly is going to migrate from offers to your home PC to offers to your smartphone-which, in turn, takes into account your current location).

12. Creation and consumption of more rich media

We now commonly see 5MP cameras with flash and autofocus in smartphones. They also capture video, often in high definition. This represents another huge change in content created on smartphones. These same users are exploding in the consumption of rich media (photos and movies) on their smartphones. More bandwidth is required and the good news is that 4G wireless (for example, LTE) will help solve this problem-most of the time. But it's going to take time to get all of this working correctly, which brings me to my last point.

13. Management of pervasive connectivity

All smartphones today include multiple ways in which to communicate, including both Wi-Fi and 3G. With users creating and consuming more rich media, there needs to be more intelligent management of the content that is both being downloaded to the smartphone and being uploaded as well. We need to have more intelligence in the pervasive communications process so that large files will be only downloaded and uploaded when there's a Wi-Fi connection.

With tiered pricing, users have to make sure that they don't run up a large bill simply sending the video they just created to a friend. We need to see connectivity management include switchable connections (between wide area and Wi-Fi) and least-cost routing of your communication links.

I wish each of you a Happy New Year! I hope each of you is able to participate in mobile and wireless during 2011, either as a customer or a producer of goods and services.

J. Gerry Purdy, Ph.D. is Principal Analyst of Mobile & Wireless at MobileTrax LLC. As a nationally recognized industry authority, Dr. Purdy focuses on monitoring and analyzing emerging trends, technologies and market behavior in the mobile computing and wireless data communications industry in North America. Dr. Purdy is an "edge of network" analyst looking at devices, applications and services, as well as wireless connectivity to those devices. Dr. Purdy provides critical insights regarding mobile and wireless devices, wireless data communications and connection to the infrastructure that powers the data in the wireless handheld. He is author of the column Inside Mobile & Wireless that provides industry insights and is read by over 100,000 people a month.

Dr. Purdy continues to be affiliated with the venture capital industry as well. He currently is Managing Director at Yosemite Ventures. And he spent five years as a Venture Advisor for Diamondhead Ventures in Menlo Park where he identified, attracted and recommended investments in emerging companies in mobile and wireless. He has had a prior affiliation with East Peak Advisors and, subsequently, following their acquisition, with FBR Capital Markets. For more than 16 years, Dr. Purdy has been consulting, speaking, researching, networking, writing and developing state-of-the-art concepts that challenge people's mind-sets, as well as developing new ways of thinking and forecasting in the mobile computing and wireless data arenas. Often quoted, Dr. Purdy's ideas and opinions are followed closely by thought leaders in the mobile and wireless industry. He is author of three books as well.

Dr. Purdy currently is a member of the Program Advisory Board of the Consumer Electronics Association (CEA) which produces CES, one of the largest trade shows in the world. He is a frequent moderator at CTIA conferences and GSM Mobile World Congress. He also is a member of the Board of the Atlanta Wireless Technology Forum. Dr. Purdy has a B.S. degree in Engineering Physics from University of Tennessee, a M.S. degree in Computer Science from UCLA, and a Ph.D. in Computer Science and Exercise Physiology from Stanford University. He can be reached at gerry.purdy@mobiletrax.com.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in this column.  If that situation happens, then I'll disclose it at that time. 

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then IÔÇÖll disclose it at that time.

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