Apple vs. Amazon

By J. Gerry Purdy  |  Posted 2010-09-08 Print this article Print

Apple vs. Amazon

The battle here is on many fronts. But, so far as the "rent versus buy" distribution of rich media content such as movies, TV shows, videos, music and photos is concerned, the big battle is likely looming between Amazon and Apple (but it could also include Comcast or Time Warner). Amazon doesn't sell smartphones, but they do sell Kindle e-readers. It wouldn't be much of a jump for them to step up and produce a full-color tablet and go head-to-head with Apple's iPad.

But, more importantly, Apple is focused on providing a "walled garden" to content. Apple's thesis is: "We provide great content on great devices. You can access that content on any device as long as it's made by Apple. You can get remote access to really great content as long as you access it through us."

Amazon has a very different philosophy: "We provide great content for any device." Hmm, that's the same initial statement. "You can access that content on any device and you can buy or rent content from us or anyone else. We're open. Apple is closed."

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then IÔÇÖll disclose it at that time.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel