Worldwide Mobility Trends
Worldwide mobility trends
Let me show you why directly accessing the Web will, very soon, no longer matter at all. This is primarily due to mobility; mobile phones never touch the Web directly. All mobile phones with Web access go through a mobile server that, in turn, actually interacts with the Web. Web pages are realigned, mobile ads are inserted, video is encoded differently and lots of processing is done to make the mobile Web experience acceptable.
Let's try to put this into perspective. In many areas of the world (outside the United States), the mobile phone is the only way to access information. People in these areas don't have broadband access at home. Thus, their mobile phone becomes their "lifeline" to getting information.
There are around six billion people in the world, and 60 percent (3.6 billion) currently own a mobile phone. Less than a third of these people have broadband. In addition, smartphone applications are becoming the primary information interface to mobile users. The applications may access the Internet or the mobile Web server, but the user doesn't access the Web directly.
And as tablets become more common for everyone, people are going to use more publishing applications to read content from newspapers and magazines (as well as to listen to music that comes from servers such as Pandora). Thus, direct Web access will take a much smaller percentage of everyone's time.