More Vendor Briefing Meetings at CTIA

By J. Gerry Purdy  |  Posted 2010-10-15 Print this article Print

More vendor briefing meetings at CTIA

3. Intel: My meeting with Intel was under nondisclosure agreement (NDA). While I can't relate what was discussed, you can be assured that Intel plans to become a major player in the smartphone market.

4. Lookout: I met with John Hering, co-founder and CEO, and Alicia diVittorio, Marketing Director. They explained that Lookout Mobile Security solves four classes of mobile security problems: 1) antivirus, 2) backup, 3) missing device and 4) device management. They do not address on-device data encryption. I like their poetic statement for managing a missing device: "Locate (via GPS and mapping), Scream (loud signal) and Nuke (remote kill)." This is a well-funded startup that is doing quite well. John is an outstanding young CEO and reminds me of Mark Zuckerberg, CEO of Facebook.

5. Nokia: The Nokia analyst team held a meeting to give an update on developments with their product line (simpler) and with their services portal Ovi. Nokia Research Center folks highlighted futuristic product demos, including a way for the camera to sense hand gestures. Nokia is focusing on four key new Symbian^3 products: N8 for high-end entertainment, C7 for style, E7 for business users and C6, a compact, full-touch solution designed for friends and family. They still need to figure out how to succeed in North America (see my Open Letter to Stephen Elop, Nokia's New CEO: How to Make Nokia Great Again.

6. PocketGear: I met with Dov Cohn, Vice President of Products and Marketing. The company just landed $15 million in new financing. They are building out their application store platform that can provide applications to many different device and operating system platforms.

7. Smash Technologies: I met with Eric Boduch, CEO. They have created SmashCode, a mobile commerce platform that uses Short Message Service (SMS) text messaging for all the interactions, including banking.

8. Sprint: Mobile platforms such as Apple's iOS provide the same interface and experience to all users. Android allows for more customization to the operating system itself and to interfaces that sit on top of the operating system. Some handset firms are already adding specific, special environments to their Android devices (such as Motorola with Motoblur and HTC with Sense).

Now Sprint has taken this approach one big step further with the introduction of Sprint ID, which allows software developers to create entire user experiences from desktop background displays, specific applications, custom ring tones, etc. The user gets a more custom experience for the dedicated intention (for example, an enterprise could use Sprint ID to create a custom experience for their employees). This is a very good extension to the Android platform. We'll likely see more efforts such as this in the future. Kudos to Sprint and a number of partners for creating a more custom user experience for defined communities of users.

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then IÔÇÖll disclose it at that time.

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