Sony Ericsson Disappoints from

By Jim Louderback  |  Posted 2004-03-24 Print this article Print

Product Perspective"> Sony Ericsson Mobile Communications AB presented one of the most disappointing booths at CTIA from a new product perspective. Although it offered a few, mostly noninteresting handsets, the only really captivating device was the $800 P900.
The phone boasts a nice, big screen, but Im a little concerned about the fragility of the unit. I dropped one over the weekend, and the front cover broke off—turning $800 into zero in seconds.
For some reason, most of the booth was taken over with fun, games and—for reasons I cannot fathom—AIBO. Perhaps Sonys robotic dog will be getting his own cell phone soon? Also, inexplicably, a DJ was spinning soft music. Why, I cannot say. It added little to the sense of excitement. The company was showing off one interesting addition to the phone line-up. This gaming add-on turns a Sony Ericsson phone into a poor mans GameBoy. I guess its the companys 2004 answer to the delayed PSP. Thats all for now. In Part Two, we wrap up Nokia, Motorola, LG, Kyocera and more. Check out eWEEKs Mobile & Wireless Center at for the latest news, reviews and analysis. Be sure to add our mobile and wireless news feed to your RSS newsreader or My Yahoo page:  

With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the 'Best of CES' awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called 'the CNBC of Technology,' TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.


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