Nice Office Brings Wireless CRM to BlackBerry

By Carol Ellison  |  Posted 2005-04-11 Print this article Print

The new CRM software from eAgency will allow wireless syncing and give users access to sales and contact information for a price suited to SMBs.

Nice Office, eAgency Systems web-enabled sales force automation/customer relationship management solution, is coming to the BlackBerry platform. The version of Nice Office designed for Research in Motion Ltd.s BlackBerry wireless solution will provide wireless sync capabilities, allowing subscribers to the BlackBerry messaging service to access and monitor contacts, sales, production and other business data without requiring the installation of a BES (BlackBerry Enterprise Server). In the SME market, noted eAgency Chief Marketing Officer Chuck Cronin, "No ones going to be able to afford a BES. But a mobile worker in the SOHO [small office/home office] or SME market is going to actually need access to much more data than what is available in Outlook."
The price for Nice Office is $50 per month.
Click here to read more about RIMs BlackBerry wireless platform. Nice Office is a full CRM system, providing information on sales, contacts, status of work in progress, sales funnels and mail merge. "Anything you can imagine you would likely do on a PC can be done on the BlackBerry," said Cronin. "Weve basically turned the BlackBerry into a networked computer." BlackBerry devices could be used in health care IT. Click here to read more. The company released a BlackBerry version for the life insurance industry last year. The new version, said Cronin, is "universal." It allows a company, he said, "to create its own vertical and customize it to its own needs right out of the box without third-party integration." Check out eWEEK.coms for the latest news, reviews and analysis on mobile and wireless computing.
Carol Ellison is editor of's Mobile & Wireless Topic Center. She has authored whitepapers on wireless computing (two on network security–,Securing Wi-Fi Wireless Networks with Today's Technologies, Wi-Fi Protected Access: Strong, Standards-based Interoperable Security for Today's Wi-Fi Networks, and Wi-Fi Public Access: Enabling the future with public wireless networks.

Ms. Ellison served in senior and executive editorial positions for Ziff Davis Media and CMP Media. As an executive editor at Ziff Davis Media, she launched the networking track of The IT Insider Series, a newsletter/conference/Web site offering targeted to chief information officers and corporate directors of information technology. As senior editor at CMP Media's VARBusiness, she launched the Web site, VARBusiness University, an online professional resource center for value-added resellers of information technology.

Ms. Ellison has chaired numerous industry panels and has been quoted as a networking and educational technology expert in The New York Times, Newsday, The Los Angeles Times and The Wall Street Journal, National Public Radio's All Things Considered, CNN Headline News, WNBC and CNN/FN, as well as local and regional Comcast and Cablevision reports. Her articles have appeared in most major hi-tech publications and numerous newspapers and magazines, including The Washington Post and The Christian Science Monitor.

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