LG Phones Missing Appeal

By Jim Louderback  |  Posted 2004-03-24 Print this article Print

LGs new advertising campaign, equating phones with fashion, festooned all of Atlanta. It was odd, though—the company made a lot of noise, but it didnt have a lot of sexy phones.
The VX8000 was the only one to get me excited, and it wont be available until the end of the year. Even worse, the phone wasnt even powered up in the booth.
The 8000 marks LGs first foray into EvDO (Evolution Data Only), the high-speed network Verizon is rolling out across the United States. It includes a 1.3 megapixel digital camera, video-streaming capability and as many as 15 seconds of non-real-time video messaging. Heres LGs press picture, which makes the phone look a little bit better. LG calls it a "visual entertainment phone" because you can use it to stream audio and video to the phone for playback. It also offers high-speed data access to let your PC or notebook surf the Web. Next Page: Kyocera goes fishing with unique designs.

With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the 'Best of CES' awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called 'the CNBC of Technology,' TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including ExtremeTech.com, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.


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